I am interested in learning more about Loop


buying for someone else is hard.

loop makes it easy.

Featured clients

Neiman Marcus
Bergdorf Goodman
Diane Von Furstenberg
Saks Fifth Avenue
Urban Decay
Johnny Was
Relax The Back

We solve the challenges that make gifting hard

coffee maker
  • Will he like this color?
  • What's her shoe size?
  • What’s their shipping address?
  • Buying a gift last minute?
  • Would be a real hassle to exchange...
  • What's her prescription?

Gift cards work for certain situations

However, behavioral economics studies show people have conflicting feelings toward gift cards. Why require your customers to choose between flexibility and thoughtfulness?

Less likely to buy gift cards
More likely to buy gift cards
25% 31% 19% 5%
Do not buy at all Reluctantly buy Like buying Love buying Love+

Product‑based e‑gifting is a $200+ billion opportunity

catering to users that seek to buy gifts and not gift cards creates a huge business driver for your store

What you can't afford to get wrong with product‑based e‑gifting

Other "product-based" e-gifting solutions offer consumers a gift card with a picture of a recommended product.
Research shows that while these offerings can appeal to gift card shoppers, they won't convert shoppers seeking to purchase real gifts, completely missing the huge opportunity of product based gifting.
Loop's capability to send and accept e-gifts with all the elements of traditional product gifting is critical to the success of your product-based gifting strategy.

Consumers expect recipients to accept gifts without seeing the price, or needing to manually add to cart and checkout using a gift card code, or add money due to a price change.

What is Loop e-gifting

A comprehensive turn-key product based gifting solution for large retailers

The only solution that combines all the benefits of product-based e-gifting with all the elements of traditional gifts - converting shoppers who seek to purchase gifts, not gift cards

How it works

Exchange Line Left Exchange Line right Hands exchange Hands exchange

your customers can buy & send any product in your store as a gift

  • E-gift button on every product page
  • No need to guess size, color or shipping address
  • Perfect solution for that last minute gift
  • The price of the gift remains hidden

gift recipients arrive at your store to get the gift they want

  • Delightful and personal gift redemption experience
  • Recipients select the color they like, and size that fits
  • Hassle free and discreet exchange, before the gift ships
  • Flexible store credit options
* Patents pending

What's in it for you?

  • acquire new customers

    Gift recipients automatically become your customers. You can also reach new segments (like men gifting fashion), and aid last-minute shoppers with a thoughtful gift delivered instantly.
  • increase sales

    E-gifting reduces cart abandonment by not requiring the gift giver to know the recipient’s physical address and by removing questions around gift specifics like style, color and size. Recipients typically spend more than the original value when redeeming.
  • reduce return exchange costs

    With Loop Commerce’s Virtual Exchange™, recipients choose the perfect gift before it ships.
  • gain truly last minute purchases

    Extend your ability to sell past the typical shipping and delivery cutoff times.
  • smarter product and marketing decisions

    Drive smarter decisions by tapping into Loop Insights™ - unique, data-driven marketing insights derived from customers across all retailers and verticals in the Loop Commerce network.
  • build engagement and brand loyalty

    Gift recipients who are already customers appreciate receiving your products as e-gifts, and customers who gift your products represent a strong endorsement for your brand.

What people are saying about Loop

  • Mike Robinson

    EVP Digital Technology, Macys.com

    "We’re proud of the innovative improvement to online gift shopping we launched in close partnership with Loop. By providing Macy’s customers with a thoughtful and flexible way to send and receive any of our products as gifts, Loop played a key role in helping us attract new customers."
  • John Koryl

    President, Neiman Marcus Stores and Online

    "We partnered with Loop to offer new and existing Neiman Marcus customers the next generation of frictionless yet thoughtful gifting experiences. Loop’s unique technology that brings all attributes of traditional gifting to the digital realm, the ease of integration, and their deep gifting know-how were key to our decision."
  • Jordan Lustig

    Vice President, Digital Product Management, Saks Fifth Avenue

    "Convinced that we wanted to implement e-gifting as a new channel for sales and customer acquisition, we have evaluated the market and selected Loop given their leadership position in the space, the uniqueness and sophistication of their solution, and the impressive breadth and depth of its current and upcoming capabilities. We got Loop live in 4 weeks and minimal efforts on our end, and our customers love it!"
  • Don Katz

    EVP Amazon, Founder & CEO of Audible, Investor in Loop

    "Loop delivers an emotional gifting experience for consumers, skillfully executed to meet large retailer needs in the digital era."
  • Malik Abu-Ghazaleh

    AVP e-commerce at Lancóme

    "We needed an innovative solution to help us attract new customer segments to our site to fuel growth & profitability. Loop e-gifting is helping us achieve these goals."
  • Michael Scharff

    EVP Sears Canada, Former SVP Toys R Us, Best Buy & Staples, Investor in Loop

    "Large retailers seek ways to increase sales, customer acquisition, loyalty and profits. Loop’s solution responds to these issues."
  • Ken Seiff

    Managing Partner Beanstalk Fund, former EVP Brooks Brothers, Shop.org Board Member

    "Loop’s innovative solution lets customers send gifts without having all the info about the giftee (such as size or address), materially expanding the market size for gifts."
  • Don Kingsborough

    Former VP Global Strategic Development PayPal, Founder & CEO Blackhawk Network

    "Loop Commerce represents the next stage in the evolution of the multi-billion dollar gift-card industry, empowering retailers and creating new opportunities."
  • Chuck Geiger

    CPO Chegg, former CTO Paypal, Investor in Loop

    "Loop was built for seamless integration while accommodating for scale, payments, large volume transaction and great user experience."
  • Prof. Dan Ariely

    Psychology & Behavioral Economics, Author of 3 New York Times best-sellers, Loop Advisor

    "Behavioral economics proves theories around the mystery, excitement and joy of gift giving. Loop takes these theories and brings them to practice."

Be up and running in 4 weeks

Loop’s zero integration solution seamlessly accommodates your existing systems and processes, enabling rapid time to market with very few resources required on your end.
learn more

Loop data & insights

Loop delivers actionable insights aggregated from its network of customers across all retailers and verticals. These include:
  • customer insights

    Demographics (gender, location, etc.), consumer behavior, sender/recipient relationships, gifting occasions & reasons
  • product insights

    What products people gift, what products people exchange, what product categories convert best
  • marketing insights

    Efficacy of education & marketing, customer acquisition, best practices for gifting occasions & demographics
  • loop platform

    Overall features & functions performance, product gaps, customer experience & 'delight'
Business benefits and data from across the Loop network

Up to 170%

new to file

customers to your site, all inserted into your CRM

6 out of 10

are hard to gift items

that might not otherwise be purchased for fear of getting it wrong--apparel with size and color choices, for example


are exchanged virtually

before the product is shipped, making it easy for the consumer to get exactly what they want and saving retailers from return costs

5x increase

in last minute gifting

compared to normal daily orders. Spikes seen day of & day before Christmas, Valentine's day etc.

2x AOV

of traditional gift cards

Sending real gifts using Loop e-gifting results in 2X AOV of traditional gift cards


are "just because"

and not tied to a seasonal event, demonstrating Loop e-gifting as a catalyst for year-round gifting

I am interested in learning more about Loop

See Loop at these events

  • shop.org

    Loop CEO on a panel: Contextual Checkout: Enabling Commerce When, Where & Why Consumers Demand

  • shop.org

    Dallas: Sept 26-28, 2016
    Loop CEO and team attending

  • etail

    Boston: Aug 15-18, 2016
    Loop team attending